And They Don’t Need Fine Print, Either

One of the great promises of the World Wide Web was that we’d be able to learn everything about products we are considering buying. A series of web pages can be organized as a product brochure of effectively infinite size. Obviously you wouldn’t want to create more information about a product just because you could, but also, you wouldn’t want to stop creating information about a product until you had provided everything that a prospective customer might want to know.

But wouldn’t that be too much information for the casually interested customer?

Of course not. Nothing says every customer has to read everything you put up. Just organize the pages with all the main information on one page and links that can be followed to get more information in varying degrees of detail.

So why is it that so few companies seem to offer any more info on the web than they put on their boxes? Why do so many companies, especially car companies, put up sites built all in Flash that not only don’t offer much information in total but make you click through horribly organized links for practically every new paragraph?

God just told me to give them time. He said they’ll figure it out eventually. I asked him if that would be in my lifetime. He refused to give me any guarantees.

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Comment by BobGod
On August 13, 2007 at 7:39 am

He who controls information, controls the present. If you control the present, you control the past. If you control the past, you control the future.

Comment by Toby T
On August 14, 2007 at 6:51 am

And ignorance is slavery.


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