Federal Expression

I passed a FedEx Express truck on the freeway today and on the basis of that sort “double express” nomenclature God and I discussed the swinging of the pendulum of business.

A few years back FedEx made a big deal in their advertising about changing their name from Federal Express to just FedEx. Since that was what everyone was calling them anyway, they said, they had decided to surrender and make it official.

Well, it appears now that they’ve realized that losing “express” from their name might have been diluting it from their reputation and maybe even from their service, so to make sure a small part of the company brings it back, they’ve now got FedEx Express.

I wonder if somewhere they’ve got a division that offers services tailored to government clients? I wonder if they call that “Federal FedEx?”

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